Create and manage Contests

Motivate your partners and drive engagement with Contests. Create competitive leaderboards with prizes that appear directly in the Partner Portal, giving your affiliates a clear goal and friendly competition to boost their performance.

Why run a contest?

  • Boost activity: A prize-driven leaderboard encourages partners to share more and work harder during the contest period.
  • Reward top performers: Offer prizes like cash bonuses, gift cards, free subscriptions, or exclusive perks without changing your commission structure.
  • Increase engagement: Partners can track their rankings in real time, creating excitement and motivation to climb the leaderboard.
  • Recurring competitions: Run daily, weekly, or monthly contests that automatically reset to keep momentum going.

How to create a contest

  1. Navigate to Contests in your program menu and click Create: 
  2. Enter a Contest name and add a Description explaining the rules and prizes.
  3. Configure visibility settings:
    • Show contest on partner portal: Display the leaderboard in the Partner Portal.
    • Hide participants details: Mask partner information on the public leaderboard.
  4. Set Participation: Include all partners or limit to partners with specific tags. 
  5. Choose your Ranking criteria:
    • Top Earners: Rank by total revenue generated.
    • Top Referrers:  Rank by number of successful referrals.
    • Best Conversion Rate:  Rank by referral-to-customer conversion percentage.
  6. Select the Contest period: Daily, Weekly, Monthly, Forever, or Custom Range: 
  7. If you're setting up recurring contests (daily, weekly, monthly), you can optionally set an end date.
  8. Add Prizes for each position (1st, 2nd, 3rd, etc.). Click Add tier to include more winners. 
  9. Click Publish to launch your contest!

Leaderboard & previous winners

Once active, the contest leaderboard appears in the Partner Portal where partners can:

  • See their current ranking and compare with others
  • View the prizes up for grabs
  • Track previous winners from past contest periods (for recurring contests)

Contest winners are automatically notified via email when a contest period ends.

Quick tips

  • Keep it exciting: Short contests (7–30 days) create urgency, but longer campaigns work too.
  • Offer meaningful prizes: Choose rewards that genuinely motivate your partners.
  • Announce it: Send a broadcast email to all partners when launching a new contest. Use partner messaging to contact affiliates in-app.
  • Celebrate winners: Highlight top performers in follow-up communications to maintain momentum and inspire others.