Affiliate program default tracking settings
With Partnero, you can customize your program's link structure and query parameters. To do that:
- Open your affiliate program and go to Settings under Program.
- On the General tab, scroll down to the Default tracking section:
Two link structures are available:
- Query: https://demowebsite.com?aff=token
- Link: https://demowebsite.com/aff/token
*If you opt for the Link structure, ensure your website supports it to avoid non-functional referral links.
Next, you can change the query parameter name. The query parameter is a part of the referral link.
The default value is "aff". However, it can be changed - the screenshot below has an example with a query parameter "partner":
The last section is cookie lifetime. The cookie lifetime defines how soon after clicking a referral link a customer has to signup to be associated with the referring affiliate partner.
You can select one of the available options or enter your number in the very last field.
Lastly, you can set up UTM tracking for referral links:
Click here to read more about UTM tracking.