How to create Refer-a-Friend program

What is a Refer-a-Friend program?

Refer-a-Friend is an incentive program that rewards customers who bring in new customers (or friends!) to your product or service. Existing customers are given bonuses for successful referrals, also known as referral rewards. This is often a discount, coupon, or other incentive.  Most of the time, referrals are offered an incentive too.


How to create a Refer-a-Friend program on Partnero

  1. Log in to your Partnero account.
  2. Under Programs, click Create program.
  3. When prompted, choose the Refer-a-Friend program type:
  4.  Enter the program name and your website URL:
  5. Click Create.

Program settings

After creating your program, you will be presented with the program settings. Here, you'll find the following sections:

  • Program: change the program name or your website URL:
  • Tracking: select how you prefer your referral links to look like and set the cookie duration:Referral link suture can be set to Query or Link, which changes the format of the referral link:
    • Query: yourdomain.com?ref=xxxyyy
    • Link: yourdomain.com/ref/xxxyyy

    Additionally, you can update the parameter name, e.g., change from  yourdomain.com/ref/xxxyyy to yourdomain.com/a/xxxyyy.

    Here, you can also select how long the cookies will remain active (e.g., 30 days or lifetime). To be associated with the customer, a referral must sign up during the indicated number of days.

  • Other: here, you can enable the Referral portal and notification emails.Read more about the Referral portal here.

  • Delete or Duplicate the program: lastly, you have the options to delete or duplicate your program:


Next, integrate your Refer-a-Friend program.