Analytics: Performance report

The Performance report (formerly Daily Report) is your primary tool for analyzing affiliate program trends. Choose any date range, group data by day, week, or month, and compare performance across periods.

To access, open your program, click on Analytics, and switch to the Performance report tab: 

Summary metrics

Review performance summary. View all time metrics, select pre-defined periods, or enter a custom time period:

  • Clicks: Total traffic driven by your affiliates. Measures reach and partner promotional activity.
  • Signups: The number of referred visitors registered. 
  • Click-to-Signup conversion: Percentage of users who complete a registration after clicking an affiliate link. The first measurable conversion in your affiliate funnel.
  • Paid customers: The number of unique paying customers attributed to affiliate referrals.
  • Signup-to-Sale conversion: percentage of users who purchased a plan after signing up.
  • Sales: Total number of transactions generated through your affiliate program.

Daily stats

Charts and analysis tools:

  • Table or chart view: switch between table and chart views.
  • All-metrics bar chart: View clicks, signups, customers, and sales side by side in a single grouped bar chart. Spot correlations between traffic and conversions at a glance.
  • Single-metric chart: Focus on one metric at a time for cleaner trend analysis.
  • Daily, weekly, or monthly grouping: Switch between granularities to find daily anomalies or long-term trends.
  • "Attributed to signups" toggle: Isolate conversions and revenue from each period's new signups only. Reveals the true acquisition value of each cohort without mixing in revenue from older customers. Available in Table view only. 

Detailed data table:

  • 10 columns: Date, Clicks, Signups, Customers, Click-to-Signup rate, Sales, Signup-to-Sale rate, Generated revenue, Rewards given.
  • Fully sortable, paginated, and exportable for external reporting or partner reviews. 

Continue reading about analytics

Explore other analytics reports to better understand your performance and optimize your partner program:

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