Lead Analytics overview

With Partnero affiliate programs, you can set up a lead submission page, where partners can submit leads and earn rewards for converted deals. Lead Analytics helps you track and optimize the performance of your lead submission program.

This article breaks down the key metrics available in the Lead Analytics section to help you make more informed decisions and optimize your partner program.

How to access Lead Analytics

  1. Go to your Partnero dashboard and open your affiliate program.
  2. Navigate Analytics under Reporting & Management.
  3. Click on the Leads tab:
Important: Lead analytics are only available if lead collection is enabled for the program. Read more.

General program metrics

These high-level metrics provide an overview of your lead generation performance.

  • Submitted Leads
    Total number of leads submitted by partners through your lead submission page.
  • Active Partners
    Number of partners who have submitted at least one lead during the selected time period.
  • Converted Leads
    Total number of submitted leads that have successfully converted into customers.

Conversion metrics

Understand how efficiently your leads are turning into customers and generating revenue.

  • Lead-to-Customer Rate (%)
    Measures conversion efficiency.
    Formula: (Converted Leads ÷ Submitted Leads) × 100
  • Revenue per Converted Lead
    Average revenue generated from each converted lead.
    Formula: Total Revenue from Converted Leads ÷ Number of Converted Leads
  • Revenue per Submitted Lead (optional)
    Average revenue generated per submitted lead, regardless of conversion.
    Formula: Total Revenue from Converted Leads ÷ Total Submitted Leads
  • Time to Conversion
    The average number of days it takes for a submitted lead to convert.

Partner attribution & performance

Take a closer look at how your partners contribute to lead generation and conversion.

  • Leads per Partner
    Average number of leads submitted per active partner.
  • Participation Rate (%)
    Percentage of partners who are actively submitting leads.
    Formula: (Active Partners ÷ Total Partners) × 100
  • Top Performing Partners
    Identify top partners based on the volume of leads submitted.

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