Coupons and promotion codes explained
What are coupons?
Coupon marketing is a strategy that uses discounts and other incentives to encourage consumers to purchase. Digital coupons can be redeemed online or in-store, typically offering a percentage discount, free shipping, or other incentives. A coupon is usually a generic code (for example, THANKYOU20) that can be used by anyone and is not linked to a specific affiliate.
What are promotion codes?
Promotion codes are alphanumeric sequences that are assigned to and can be personalized to specific partners. Promotion codes offer various discounts or incentives. On Partnero, promotion codes are created under specific coupons. Each coupon can have multiple promotion codes associated with it.
Read more about setting up promotion codes.
How does coupon tracking work on Partnero?
Integration is required for us to track coupons and promotion codes. The following options are available:
- Integrate Stripe and create Stripe coupons;
- Integrate Shopify and create Shopify coupons;
- Use the WooCommerce Coupons integration;
- Create an API integration for coupon tracking.